Daniel McCarthy is an assistant professor of Marketing at Emory University's Goizueta School of Business. McCarthy's research specialty is the application of leading-edge statistical methodology to contemporary empirical marketing problems. His research interests include customer-based corporate valuation, which he popularized, customer lifetime value, limited data problems, data privacy, and the marketing/finance interface. He is also actively researching the causal effect of actions and events on customer purchase behavior.
Customer Lifetime Valuation
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