STRATEGIC MARKETING
MANAGEMENT

JULY 25-26, 2017

BUILD IDEAS AND BRANDS THAT YOUR CUSTOMERS CARE ABOUT.

COURSE FEE: $2,000

Strategic Marketing Management focuses on key marketing concepts such as go-to-market strategies and customer relationship management. In this course, you will learn to create and advise strategic marketing initiatives to increase your firm's awareness and customer value. Two tracks, a consumer focus and a business-to-business focus, are offered within the course to provide knowledge and resources around the marketing track that fits your business model and needs.


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What you will learn:

  • How to utilize positioning and targeting as a way to understand the market structure and to prioritize your key customer
  • How to position your product to match design in order to meet customer needs and sustain differentiation
  • How to identify sources of company value that go beyond customer value and include information value, communication value, and loyalty value

How you will work smarter:

  • Understand core marketing strategies including targeting, segmenting, and positioning
  • Concentrate your learning to your organization's specific needs and marketing strategy
  • Learn from experts who have real-world marketing experience and utilize best practices in the marketing realm

THOUGHT LEADERSHIP

Our team of educators and collaborators are content experts comprised of renowned Goizueta Business School professors and the Atlanta community's industry experts. Our thought leaders have diverse, industry-specific backgrounds, and combined with field-based research, they deliver dynamic content to drive successful business performance.

NETWORKING OPPORTUNITIES

Gain continued access to a wide range of resources including scheduled networking events, the Goizueta Business School and Emory University communities, and networking opportunities around Atlanta.

EXPERIENTIAL LEARNING

Thoughtfully engage with content experts whom will encourage hands-on and collaboration. Surround yourself with other like-minded professionals and cultivate a robust environment for information-sharing, scholarship, and growth.

  • OUR REPUTATION

    Our intellectual rigor enables us to meet your specific business needs.

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  • MEET FACULTY
    Our content experts are the Atlanta community's industry experts.
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  • SEE UPCOMING COURSES

    Find more information on all future course topics and enroll today.

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