This 2-day course focuses on strategic marketing concepts to increase your firm’s awareness and customer value. The focus of this course is on business-to-business marketing to provide you insights into how you apply marketing strategic frameworks to your B2B relationships.
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Our team of educators and collaborators are content experts comprised of renowned Goizueta Business School professors and the Atlanta community's industry experts. Our thought leaders have diverse, industry-specific backgrounds, and combined with field-based research, they deliver dynamic content to drive successful business performance.
Gain continued access to a wide range of resources including scheduled networking events, the Goizueta Business School and Emory University communities, and networking opportunities around Atlanta.
Thoughtfully engage with content experts whom will encourage hands-on and collaboration. Surround yourself with other like-minded professionals and cultivate a robust environment for information-sharing, scholarship, and growth.